Villaraza & Angangco’s Katrina Doble, Danielle San Pedro, Edward King Chua, and Juan Miguel Mozo co-author “New Rules On The Well-Known Marks Register In The Philippines – What Brand Owners Need To Know” published on Mondaq.
The article discusses the requirements and ex-parte procedure for obtaining a declaration of well-known mark from the Bureau of Trademarks of the Philippine Intellectual Property Office pursuant to its Memorandum Circular No. 2025-009, or the Rules and Regulations for the Declaration and Creation of the Register of Well-Known Marks (“Rules”), which took effect on 28 April 2025. The article also discusses the commercial and legal benefits to a brand owner having its brands and trademarks declared as well-known marks under the new Rules.
The full article is available at: https://www.mondaq.com/trademark/1670968/new-rules-on-the-well-known-marks-register-in-the-philippines-what-brand-owners-need-to-know